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The differences between account strategists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account strategist and a marketing consultant. Additionally, an account strategist has an average salary of $95,655, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Account Strategist | Marketing Consultant | |
| Yearly salary | $95,655 | $70,593 |
| Hourly rate | $45.99 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 69,217 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Account strategists and marketing consultants have different pay scales, as shown below.
| Account Strategist | Marketing Consultant | |
| Average salary | $95,655 | $70,593 |
| Salary range | Between $66,000 And $137,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between an account strategist and a marketing consultant in terms of educational background:
| Account Strategist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and marketing consultants' demographics:
| Account Strategist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |