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The differences between account strategists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account strategist and a marketing coordinator. Additionally, an account strategist has an average salary of $95,655, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Account Strategist | Marketing Coordinator | |
| Yearly salary | $95,655 | $48,326 |
| Hourly rate | $45.99 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 69,217 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Account strategists and marketing coordinators have different pay scales, as shown below.
| Account Strategist | Marketing Coordinator | |
| Average salary | $95,655 | $48,326 |
| Salary range | Between $66,000 And $137,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Keller Williams Capital Properties | |
| Best paying industry | Technology | Technology |
There are a few differences between an account strategist and a marketing coordinator in terms of educational background:
| Account Strategist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and marketing coordinators' demographics:
| Account Strategist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |