Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between account strategists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account strategist and a marketing specialist. Additionally, an account strategist has an average salary of $95,655, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Account Strategist | Marketing Specialist | |
| Yearly salary | $95,655 | $54,942 |
| Hourly rate | $45.99 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 69,217 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Account strategists and marketing specialists have different pay scales, as shown below.
| Account Strategist | Marketing Specialist | |
| Average salary | $95,655 | $54,942 |
| Salary range | Between $66,000 And $137,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | ||
| Best paying industry | Technology | Technology |
There are a few differences between an account strategist and a marketing specialist in terms of educational background:
| Account Strategist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and marketing specialists' demographics:
| Account Strategist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |