Advertising consultant vs national account executive

Differences between advertising consultant and national account executive duties and responsibilities

Advertising consultant example responsibilities.

• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
• Provide cogent analysis of effectiveness and ROI of marketing solutions.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Perform copywriting, media buying, ad placement, and crew hiring tasks.
• Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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National account executive example responsibilities.

• Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
• Use SalesForce to effective manage current relationships and new prospects.
• Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
• Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
• Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
• Maintain accounts utilizing a detail CRM database and continuous follow-ups.
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