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Advertising consultant vs sales and marketing consultant

The differences between advertising consultants and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising consultant, becoming a sales and marketing consultant takes usually requires 8-10 years. Additionally, a sales and marketing consultant has an average salary of $55,455, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising consultant include sales territory, SEO and cold calls. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.

Advertising consultant vs sales and marketing consultant overview

Advertising ConsultantSales And Marketing Consultant
Yearly salary$43,405$55,455
Hourly rate$20.87$26.66
Growth rate-8%10%
Number of jobs62,538191,510
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4439
Years of experience410

Advertising consultant vs sales and marketing consultant salary

Advertising consultants and sales and marketing consultants have different pay scales, as shown below.

Advertising ConsultantSales And Marketing Consultant
Average salary$43,405$55,455
Salary rangeBetween $21,000 And $87,000Between $33,000 And $91,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between advertising consultant and sales and marketing consultant education

There are a few differences between an advertising consultant and a sales and marketing consultant in terms of educational background:

Advertising ConsultantSales And Marketing Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Advertising consultant vs sales and marketing consultant demographics

Here are the differences between advertising consultants' and sales and marketing consultants' demographics:

Advertising ConsultantSales And Marketing Consultant
Average age4439
Gender ratioMale, 51.9% Female, 48.1%Male, 57.3% Female, 42.7%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between advertising consultant and sales and marketing consultant duties and responsibilities

Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Sales and marketing consultant example responsibilities.

  • Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Detail SaaS product demos and product expertise.
  • Used SQL to extract and analyze data, research issues, and provide reporting to management.
  • Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
  • Develop and present PowerPoint presentations through WebEx.
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Advertising consultant vs sales and marketing consultant skills

Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%
Common sales and marketing consultant skills
  • Customer Service, 16%
  • Sales Process, 12%
  • Customer Satisfaction, 8%
  • Media Sales, 8%
  • Real Estate, 7%
  • Project Management, 7%