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Advertising coordinator vs advertising consultant

The differences between advertising coordinators and advertising consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising coordinator and an advertising consultant. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising coordinator include facebook, google adwords and instagram. The most important skills for an advertising consultant are sales territory, SEO, and cold calls.

Advertising coordinator vs advertising consultant overview

Advertising CoordinatorAdvertising Consultant
Yearly salary$47,872$43,405
Hourly rate$23.02$20.87
Growth rate-8%-8%
Number of jobs26,44962,538
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Average age4444
Years of experience44

Advertising coordinator vs advertising consultant salary

Advertising coordinators and advertising consultants have different pay scales, as shown below.

Advertising CoordinatorAdvertising Consultant
Average salary$47,872$43,405
Salary rangeBetween $36,000 And $62,000Between $21,000 And $87,000
Highest paying CityNew York, NY-
Highest paying stateNew York-
Best paying companyAACSB-
Best paying industryReal Estate-

Differences between advertising coordinator and advertising consultant education

There are a few differences between an advertising coordinator and an advertising consultant in terms of educational background:

Advertising CoordinatorAdvertising Consultant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising coordinator vs advertising consultant demographics

Here are the differences between advertising coordinators' and advertising consultants' demographics:

Advertising CoordinatorAdvertising Consultant
Average age4444
Gender ratioMale, 25.2% Female, 74.8%Male, 51.9% Female, 48.1%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising coordinator and advertising consultant duties and responsibilities

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Advertising coordinator vs advertising consultant skills

Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%
Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%