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The differences between advertising coordinators and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising coordinator, becoming a coordinator takes usually requires 6-12 months. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for an advertising coordinator include facebook, google adwords and instagram. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Advertising Coordinator | Coordinator | |
| Yearly salary | $47,872 | $41,599 |
| Hourly rate | $23.02 | $20.00 |
| Growth rate | -8% | 12% |
| Number of jobs | 26,449 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 57% |
| Average age | 44 | 43 |
| Years of experience | 4 | 12 |
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Advertising coordinators and coordinators have different pay scales, as shown below.
| Advertising Coordinator | Coordinator | |
| Average salary | $47,872 | $41,599 |
| Salary range | Between $36,000 And $62,000 | Between $27,000 And $61,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Alaska |
| Best paying company | AACSB | Meta |
| Best paying industry | Real Estate | Technology |
There are a few differences between an advertising coordinator and a coordinator in terms of educational background:
| Advertising Coordinator | Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 57% |
| Most common major | Communication | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between advertising coordinators' and coordinators' demographics:
| Advertising Coordinator | Coordinator | |
| Average age | 44 | 43 |
| Gender ratio | Male, 25.2% Female, 74.8% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |