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Advertising coordinator vs junior account executive

The differences between advertising coordinators and junior account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising coordinator and a junior account executive. Additionally, a junior account executive has an average salary of $53,180, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for an advertising coordinator include facebook, google adwords and instagram. The most important skills for a junior account executive are account executives, CRM, and powerpoint.

Advertising coordinator vs junior account executive overview

Advertising CoordinatorJunior Account Executive
Yearly salary$47,872$53,180
Hourly rate$23.02$25.57
Growth rate-8%-8%
Number of jobs26,449113,698
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age4444
Years of experience44

What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

What does a junior account executive do?

A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.

Advertising coordinator vs junior account executive salary

Advertising coordinators and junior account executives have different pay scales, as shown below.

Advertising CoordinatorJunior Account Executive
Average salary$47,872$53,180
Salary rangeBetween $36,000 And $62,000Between $41,000 And $67,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateNew YorkNew York
Best paying companyAACSBFahlgren Mortine
Best paying industryReal EstateProfessional

Differences between advertising coordinator and junior account executive education

There are a few differences between an advertising coordinator and a junior account executive in terms of educational background:

Advertising CoordinatorJunior Account Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising coordinator vs junior account executive demographics

Here are the differences between advertising coordinators' and junior account executives' demographics:

Advertising CoordinatorJunior Account Executive
Average age4444
Gender ratioMale, 25.2% Female, 74.8%Male, 36.3% Female, 63.7%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising coordinator and junior account executive duties and responsibilities

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Junior account executive example responsibilities.

  • Plan and launch a social media pilot program that lead exponential growth in Facebook followers.
  • Leverage the project life cycle, using proven techniques and tools to achieve milestones and deliver results.
  • Achieve all sales targets for SaaS product targeting service-base businesses requiring an automate customer retention and relationship management tool.
  • Organize and run office events.
  • Leverage corporate resources to grow business with current accounts.
  • Create PowerPoint presentations to display promotional/sales proposals.
  • Show more

Advertising coordinator vs junior account executive skills

Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%
Common junior account executive skills
  • Account Executives, 9%
  • CRM, 9%
  • PowerPoint, 8%
  • Cold Calls, 6%
  • Client Accounts, 6%
  • Press Releases, 5%