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The differences between advertising coordinators and publications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising coordinator and a publications coordinator. Additionally, a publications coordinator has an average salary of $48,593, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an advertising coordinator include facebook, google adwords and instagram. The most important skills for a publications coordinator are press releases, powerpoint, and web content.
| Advertising Coordinator | Publications Coordinator | |
| Yearly salary | $47,872 | $48,593 |
| Hourly rate | $23.02 | $23.36 |
| Growth rate | -8% | 8% |
| Number of jobs | 26,449 | 27,541 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 44 | 42 |
| Years of experience | 4 | 4 |
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
A publications coordinator is responsible for assisting the publishing processes from the drafting to the distribution of materials. Publications coordinators check the accuracy and quality of the content, ensuring that the materials are free from plagiarism and adhere to publishing guidelines and regulations. They also follow publishing deadlines and confirm the submission of all materials in printing. A publication coordinator assists the marketing team in promoting the organization's products by handling and updating social media accounts, as well as searching for the recent trends as an issue for the next publications.
Advertising coordinators and publications coordinators have different pay scales, as shown below.
| Advertising Coordinator | Publications Coordinator | |
| Average salary | $47,872 | $48,593 |
| Salary range | Between $36,000 And $62,000 | Between $36,000 And $64,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New York | Virginia |
| Best paying company | AACSB | AstraZeneca |
| Best paying industry | Real Estate | Finance |
There are a few differences between an advertising coordinator and a publications coordinator in terms of educational background:
| Advertising Coordinator | Publications Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Communication | Communication |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between advertising coordinators' and publications coordinators' demographics:
| Advertising Coordinator | Publications Coordinator | |
| Average age | 44 | 42 |
| Gender ratio | Male, 25.2% Female, 74.8% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |