Advertising sales director vs director of sales and marketing

The differences between advertising sales directors and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising sales director, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $76,505 average annual salary of an advertising sales director.

The top three skills for an advertising sales director include media sales, revenue growth and client relationships. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Advertising sales director vs director of sales and marketing overview

	Advertising Sales Director	Director Of Sales And Marketing
Yearly salary	$76,505	$117,348
Hourly rate	$36.78	$56.42
Growth rate	10%	5%
Number of jobs	56,824	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	6	8

Advertising sales director vs director of sales and marketing salary

Advertising sales directors and directors of sales and marketing have different pay scales, as shown below.

	Advertising Sales Director	Director Of Sales And Marketing
Average salary	$76,505	$117,348
Salary range	Between $52,000 And $110,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between advertising sales director and director of sales and marketing education

There are a few differences between an advertising sales director and a director of sales and marketing in terms of educational background:

	Advertising Sales Director	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising sales director vs director of sales and marketing demographics

Here are the differences between advertising sales directors' and directors of sales and marketing' demographics:

	Advertising Sales Director	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 57.3% Female, 42.7%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between advertising sales director and director of sales and marketing duties and responsibilities

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Advertising sales director vs director of sales and marketing skills

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Advertising Sales Director
Advertising Sales Director vs Director Of Sales And Marketing

Updated January 8, 2025

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