Advertising sales director vs sales and marketing manager

The differences between advertising sales directors and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising sales director, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $76,505 average annual salary of an advertising sales director.

The top three skills for an advertising sales director include media sales, revenue growth and client relationships. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Advertising sales director vs sales and marketing manager overview

	Advertising Sales Director	Sales And Marketing Manager
Yearly salary	$76,505	$81,953
Hourly rate	$36.78	$39.40
Growth rate	10%	10%
Number of jobs	56,824	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	6	10

Advertising sales director vs sales and marketing manager salary

Advertising sales directors and sales and marketing managers have different pay scales, as shown below.

	Advertising Sales Director	Sales And Marketing Manager
Average salary	$76,505	$81,953
Salary range	Between $52,000 And $110,000	Between $43,000 And $154,000
Highest paying City	-	Yonkers, NY
Highest paying state	-	New York
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between advertising sales director and sales and marketing manager education

There are a few differences between an advertising sales director and a sales and marketing manager in terms of educational background:

	Advertising Sales Director	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Advertising sales director vs sales and marketing manager demographics

Here are the differences between advertising sales directors' and sales and marketing managers' demographics:

	Advertising Sales Director	Sales And Marketing Manager
Average age	39	39
Gender ratio	Male, 57.3% Female, 42.7%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising sales director and sales and marketing manager duties and responsibilities

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Advertising sales director vs sales and marketing manager skills

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Advertising Sales Director
Advertising Sales Director vs Sales And Marketing Manager

Updated January 8, 2025

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