Advertising sales director vs senior sales manager

The differences between advertising sales directors and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising sales director, becoming a senior sales manager takes usually requires 6-8 years. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $76,505 average annual salary of an advertising sales director.

The top three skills for an advertising sales director include media sales, revenue growth and client relationships. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Advertising sales director vs senior sales manager overview

	Advertising Sales Director	Senior Sales Manager
Yearly salary	$76,505	$140,662
Hourly rate	$36.78	$67.63
Growth rate	10%	5%
Number of jobs	56,824	115,070
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 73%
Average age	39	46
Years of experience	6	8

Advertising sales director vs senior sales manager salary

Advertising sales directors and senior sales managers have different pay scales, as shown below.

	Advertising Sales Director	Senior Sales Manager
Average salary	$76,505	$140,662
Salary range	Between $52,000 And $110,000	Between $95,000 And $206,000
Highest paying City	-	Washington, DC
Highest paying state	-	Maine
Best paying company	-	Leprino Foods
Best paying industry	-	Professional

Differences between advertising sales director and senior sales manager education

There are a few differences between an advertising sales director and a senior sales manager in terms of educational background:

	Advertising Sales Director	Senior Sales Manager
Most common degree	Bachelor's Degree, 87%	Bachelor's Degree, 73%
Most common major	Business	Business
Most common college	Northwestern University	University of Southern California

Advertising sales director vs senior sales manager demographics

Here are the differences between advertising sales directors' and senior sales managers' demographics:

	Advertising Sales Director	Senior Sales Manager
Average age	39	46
Gender ratio	Male, 57.3% Female, 42.7%	Male, 61.4% Female, 38.6%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between advertising sales director and senior sales manager duties and responsibilities

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Senior sales manager example responsibilities.

Develop new business leads, signing new corporate and business group (SMERF) contracts.
Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Develop and maintain SMERF and corporate accounts.
Work closely with national reservation to prevent over booking dates.

Advertising sales director vs senior sales manager skills

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

Common senior sales manager skills

Customer Satisfaction, 17%
Sales Process, 16%
Customer Service, 5%
Sales Training, 4%
Sales Performance, 4%
CRM, 4%

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Advertising Sales Director
Advertising Sales Director vs Senior Sales Manager

Updated January 8, 2025

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