Advertising sales executive vs advertising account executive

The differences between advertising sales executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an advertising account executive. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $51,718 average annual salary of an advertising sales executive.

The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Advertising sales executive vs advertising account executive overview

	Advertising Sales Executive	Advertising Account Executive
Yearly salary	$51,718	$62,123
Hourly rate	$24.86	$29.87
Growth rate	-8%	-8%
Number of jobs	209,712	117,707
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	44	44
Years of experience	4	4

What does an advertising sales executive do?

Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Advertising sales executive vs advertising account executive salary

Advertising sales executives and advertising account executives have different pay scales, as shown below.

	Advertising Sales Executive	Advertising Account Executive
Average salary	$51,718	$62,123
Salary range	Between $39,000 And $67,000	Between $44,000 And $87,000
Highest paying City	New York, NY	Redding, CA
Highest paying state	New York	California
Best paying company	Yelp	Microsoft
Best paying industry	Government	Telecommunication

Differences between advertising sales executive and advertising account executive education

There are a few differences between an advertising sales executive and an advertising account executive in terms of educational background:

	Advertising Sales Executive	Advertising Account Executive
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising sales executive vs advertising account executive demographics

Here are the differences between advertising sales executives' and advertising account executives' demographics:

	Advertising Sales Executive	Advertising Account Executive
Average age	44	44
Gender ratio	Male, 39.1% Female, 60.9%	Male, 41.4% Female, 58.6%
Race ratio	Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising sales executive and advertising account executive duties and responsibilities

Advertising sales executive example responsibilities.

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
Update and maintain all account history and activity reports through CRM database.
Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Advertising sales executive vs advertising account executive skills

Common advertising sales executive skills

Real Estate, 21%
Outbound Calls, 8%
CRM, 8%
Business Development, 7%
Digital Marketing, 7%
Media Sales, 4%

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

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Advertising Sales Executive
Advertising Sales Executive vs Advertising Account Executive

Updated January 8, 2025

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