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The differences between advertising sales executives and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an advertising coordinator. Additionally, an advertising sales executive has an average salary of $51,718, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Advertising Sales Executive | Advertising Coordinator | |
| Yearly salary | $51,718 | $47,872 |
| Hourly rate | $24.86 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 209,712 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Advertising sales executives and advertising coordinators have different pay scales, as shown below.
| Advertising Sales Executive | Advertising Coordinator | |
| Average salary | $51,718 | $47,872 |
| Salary range | Between $39,000 And $67,000 | Between $36,000 And $62,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | Yelp | AACSB |
| Best paying industry | Government | Real Estate |
There are a few differences between an advertising sales executive and an advertising coordinator in terms of educational background:
| Advertising Sales Executive | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising sales executives' and advertising coordinators' demographics:
| Advertising Sales Executive | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |