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The differences between advertising sales executives and advertising sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an advertising sales. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $51,718 average annual salary of an advertising sales executive.
The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an advertising sales are media sales, business relationships, and business development.
| Advertising Sales Executive | Advertising Sales | |
| Yearly salary | $51,718 | $73,239 |
| Hourly rate | $24.86 | $35.21 |
| Growth rate | -8% | -8% |
| Number of jobs | 209,712 | 132,877 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
Advertising sales executives and advertising sales have different pay scales, as shown below.
| Advertising Sales Executive | Advertising Sales | |
| Average salary | $51,718 | $73,239 |
| Salary range | Between $39,000 And $67,000 | Between $58,000 And $91,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | Yelp | eBay |
| Best paying industry | Government | Transportation |
There are a few differences between an advertising sales executive and an advertising sales in terms of educational background:
| Advertising Sales Executive | Advertising Sales | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising sales executives' and advertising sales' demographics:
| Advertising Sales Executive | Advertising Sales | |
| Average age | 44 | 44 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 47.8% Female, 52.2% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |