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Advertising sales executive vs executive sales director

The differences between advertising sales executives and executive sales directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising sales executive, becoming an executive sales director takes usually requires 6-8 years. Additionally, an executive sales director has an average salary of $133,544, which is higher than the $51,718 average annual salary of an advertising sales executive.

The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an executive sales director are healthcare, c-suite, and HR.

Advertising sales executive vs executive sales director overview

Advertising Sales ExecutiveExecutive Sales Director
Yearly salary$51,718$133,544
Hourly rate$24.86$64.20
Growth rate-8%5%
Number of jobs209,712153,424
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age4446
Years of experience48

What does an advertising sales executive do?

Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.

What does an executive sales director do?

An executive sales director takes responsibility for overseeing the sales operations for a business or organization. Executive sales directors draft sales reports, estimate sales profits, and meet sales targets. They are experts when it comes to marketing and negotiation. Strategically, they plan and introduce new services and products to the corporate world. They motivate the organization's sales team to thrive for their marketing strategy. It is also their duty to make sure that the team meets the sales targets expected from them.

Advertising sales executive vs executive sales director salary

Advertising sales executives and executive sales directors have different pay scales, as shown below.

Advertising Sales ExecutiveExecutive Sales Director
Average salary$51,718$133,544
Salary rangeBetween $39,000 And $67,000Between $84,000 And $210,000
Highest paying CityNew York, NYAlbany, NY
Highest paying stateNew YorkOregon
Best paying companyYelpSumitomo Mitsui Financial Group
Best paying industryGovernmentHealth Care

Differences between advertising sales executive and executive sales director education

There are a few differences between an advertising sales executive and an executive sales director in terms of educational background:

Advertising Sales ExecutiveExecutive Sales Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Advertising sales executive vs executive sales director demographics

Here are the differences between advertising sales executives' and executive sales directors' demographics:

Advertising Sales ExecutiveExecutive Sales Director
Average age4446
Gender ratioMale, 39.1% Female, 60.9%Male, 66.6% Female, 33.4%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between advertising sales executive and executive sales director duties and responsibilities

Advertising sales executive example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
  • Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
  • Update and maintain all account history and activity reports through CRM database.
  • Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
  • Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets
  • Show more

Executive sales director example responsibilities.

  • Design and lead the development, implementation and adoption of an enterprise-wide CRM and data strategy.
  • Manage cross-selling opportunities between all business segments.
  • Incorporate graphics and re-usable database into RFP process.
  • Self-Direct, building an accurate CRM and effective sales database.
  • Evaluate RFP, proposals, and bids and responsible for contract review.
  • Identify opportunities and used discretion to create sales program, reporting, communication, award coordination and ROI tracking.
  • Show more

Advertising sales executive vs executive sales director skills

Common advertising sales executive skills
  • Real Estate, 21%
  • Outbound Calls, 8%
  • CRM, 8%
  • Business Development, 7%
  • Digital Marketing, 7%
  • Media Sales, 4%
Common executive sales director skills
  • Healthcare, 23%
  • C-Suite, 10%
  • HR, 9%
  • Sales Growth, 7%
  • Direct Sales, 7%
  • CRM, 6%