Post job

Advertising sales executive vs inside sales associate

The differences between advertising sales executives and inside sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an inside sales associate. Additionally, an advertising sales executive has an average salary of $51,718, which is higher than the $40,687 average annual salary of an inside sales associate.

The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an inside sales associate are inside sales, sales associates, and strong customer service.

Advertising sales executive vs inside sales associate overview

Advertising Sales ExecutiveInside Sales Associate
Yearly salary$51,718$40,687
Hourly rate$24.86$19.56
Growth rate-8%4%
Number of jobs209,712320,863
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 63%
Average age4447
Years of experience44

What does an advertising sales executive do?

Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.

What does an inside sales associate do?

An inside sales associate is responsible for selling the company's goods and services through remote communication. Inside sales associates make calls to potential customers, demonstrate the products' features, take orders, process payments, and inform the customers of the delivery details. They strategize the most effective sales pitches to attract the customers on purchasing more services that would generate revenues and increase the company's profitability and brand image. An inside sales associate also supports the marketing team in developing marketing campaigns and promotional offers depending on customer demands and requests.

Advertising sales executive vs inside sales associate salary

Advertising sales executives and inside sales associates have different pay scales, as shown below.

Advertising Sales ExecutiveInside Sales Associate
Average salary$51,718$40,687
Salary rangeBetween $39,000 And $67,000Between $30,000 And $54,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateNew YorkWashington
Best paying companyYelpMSCI
Best paying industryGovernmentHealth Care

Differences between advertising sales executive and inside sales associate education

There are a few differences between an advertising sales executive and an inside sales associate in terms of educational background:

Advertising Sales ExecutiveInside Sales Associate
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Advertising sales executive vs inside sales associate demographics

Here are the differences between advertising sales executives' and inside sales associates' demographics:

Advertising Sales ExecutiveInside Sales Associate
Average age4447
Gender ratioMale, 39.1% Female, 60.9%Male, 57.3% Female, 42.7%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising sales executive and inside sales associate duties and responsibilities

Advertising sales executive example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
  • Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
  • Update and maintain all account history and activity reports through CRM database.
  • Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
  • Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets
  • Show more

Inside sales associate example responsibilities.

  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • Provide awareness to customers of the benefits of moving to a cloud platform for intra/customer facing web applications.
  • Develop a standardize, customize CRM system to track sales and marketing ROI that link into operational and financial ERP systems.
  • Calculate roofing amounts/square footage etc.
  • Maintain cleanliness and organization of stockroom shelves.
  • Conduct effective outbound telemarketing calls to potential and existing clients.
  • Show more

Advertising sales executive vs inside sales associate skills

Common advertising sales executive skills
  • Real Estate, 21%
  • Outbound Calls, 8%
  • CRM, 8%
  • Business Development, 7%
  • Digital Marketing, 7%
  • Media Sales, 4%
Common inside sales associate skills
  • Inside Sales, 13%
  • Sales Associates, 7%
  • Strong Customer Service, 6%
  • Sales Process, 5%
  • Customer Satisfaction, 5%
  • Sales Floor, 5%