Advertising sales executive vs outside sales

The differences between advertising sales executives and outside sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an outside sales. Additionally, an outside sales has an average salary of $77,292, which is higher than the $51,718 average annual salary of an advertising sales executive.

The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an outside sales are customer service, product knowledge, and ongoing support.

Advertising sales executive vs outside sales overview

	Advertising Sales Executive	Outside Sales
Yearly salary	$51,718	$77,292
Hourly rate	$24.86	$37.16
Growth rate	-8%	4%
Number of jobs	209,712	333,400
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 60%
Average age	44	47
Years of experience	4	4

What does an advertising sales executive do?

Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.

What does an outside sales do?

An outside sales representative is responsible for generating the company's sales and revenues by offering goods and services to existing and potential clients, responding to the customers' inquiries and concerns about the products, and researching on possible leads. Outside sales representatives monitor the current industry trends to identify new business opportunities that would help the business adjust to market changes to achieve profitability goals. An outside sales representative must have excellent communication and customer service skills, immediately resolving complaints and assisting on marketing promotions to gain sales prospects.

Advertising sales executive vs outside sales salary

Advertising sales executives and outside sales have different pay scales, as shown below.

	Advertising Sales Executive	Outside Sales
Average salary	$51,718	$77,292
Salary range	Between $39,000 And $67,000	Between $56,000 And $104,000
Highest paying City	New York, NY	Arlington, VA
Highest paying state	New York	New Hampshire
Best paying company	Yelp	Morgan Stanley
Best paying industry	Government	Manufacturing

Differences between advertising sales executive and outside sales education

There are a few differences between an advertising sales executive and an outside sales in terms of educational background:

	Advertising Sales Executive	Outside Sales
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 60%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Advertising sales executive vs outside sales demographics

Here are the differences between advertising sales executives' and outside sales' demographics:

	Advertising Sales Executive	Outside Sales
Average age	44	47
Gender ratio	Male, 39.1% Female, 60.9%	Male, 78.3% Female, 21.7%
Race ratio	Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales executive and outside sales duties and responsibilities

Advertising sales executive example responsibilities.

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
Update and maintain all account history and activity reports through CRM database.
Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets

Outside sales example responsibilities.

Plan logistical outside sales route, planned/schedule sales calls with web-base CRM program, manage various sales cycles.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Perfect the craft of upselling customers.
Prepare material estimates/bids for houses, windows, doors, trusses, etc.
Increase existing customer base and generate new dealer and customer relationships within the HVAC equipment and sales.
Estimate, price, bid and follow up to all mechanical HVAC and plumbing plan and spec projects.

Advertising sales executive vs outside sales skills

Common advertising sales executive skills

Real Estate, 21%
Outbound Calls, 8%
CRM, 8%
Business Development, 7%
Digital Marketing, 7%
Media Sales, 4%

Common outside sales skills

Customer Service, 30%
Product Knowledge, 9%
Ongoing Support, 4%
Work Ethic, 4%
CRM, 4%
Flyers, 4%

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Advertising Sales Executive
Advertising Sales Executive vs Outside Sales

Updated January 8, 2025

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