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The differences between advertising sales executives and senior sales executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising sales executive, becoming a senior sales executive takes usually requires 6-8 years. Additionally, a senior sales executive has an average salary of $110,808, which is higher than the $51,718 average annual salary of an advertising sales executive.
The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for a senior sales executive are sales process, healthcare, and business development.
| Advertising Sales Executive | Senior Sales Executive | |
| Yearly salary | $51,718 | $110,808 |
| Hourly rate | $24.86 | $53.27 |
| Growth rate | -8% | 5% |
| Number of jobs | 209,712 | 168,737 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 44 | 46 |
| Years of experience | 4 | 8 |
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
Senior sales executives are the most experienced members of a sales team. It is their responsibility to lead the customer representatives, ensuring that sales targets are met. Their job includes analyzing business trends to identify ways to improve products, ensuring customer satisfaction is met with the company products or services acquired, as well as submitting account plans and sales reports to higher management. They should also be able to timely resolve issues concerning complaints from the customer.
Advertising sales executives and senior sales executives have different pay scales, as shown below.
| Advertising Sales Executive | Senior Sales Executive | |
| Average salary | $51,718 | $110,808 |
| Salary range | Between $39,000 And $67,000 | Between $59,000 And $207,000 |
| Highest paying City | New York, NY | Boston, MA |
| Highest paying state | New York | Massachusetts |
| Best paying company | Yelp | IBM |
| Best paying industry | Government | Pharmaceutical |
There are a few differences between an advertising sales executive and a senior sales executive in terms of educational background:
| Advertising Sales Executive | Senior Sales Executive | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between advertising sales executives' and senior sales executives' demographics:
| Advertising Sales Executive | Senior Sales Executive | |
| Average age | 44 | 46 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 71.3% Female, 28.7% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |