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Area sales director vs regional director

The differences between area sales directors and regional directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an area sales director and a regional director. Additionally, an area sales director has an average salary of $90,206, which is higher than the $78,190 average annual salary of a regional director.

The top three skills for an area sales director include customer service, CRM and sales management. The most important skills for a regional director are healthcare, patients, and customer service.

Area sales director vs regional director overview

Area Sales DirectorRegional Director
Yearly salary$90,206$78,190
Hourly rate$43.37$37.59
Growth rate5%5%
Number of jobs77,25073,300
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 66%
Average age4646
Years of experience88

What does an area sales director do?

Area sales directors manage, train, and motivate the organization's team members to run revenue growth. Besides developing and managing efficient sales distribution networks, area sales directors also create reliable marketing strategies and sales strategies for the sales team's target setting and assigned territory. These professionals collect market feedback and customer feedback and update the organization about these comments/responses. They engage in periodical forecasting, analyze sales information, monitor sales team members' performance, and update the company heads.

What does a regional director do?

The primary role of regional directors is to oversee and provide guidance to the managers that report to them. They coordinate with employees to discuss business progress and create strategies to accomplish the company's goals. It is their responsibility to oversee the recruitment and training of staff and implement a marketing strategy to maximize sales and profitability. It is also their responsibility to identify and address staff performance issues and collaborate with department teams on market growth opportunities.

Area sales director vs regional director salary

Area sales directors and regional directors have different pay scales, as shown below.

Area Sales DirectorRegional Director
Average salary$90,206$78,190
Salary rangeBetween $57,000 And $141,000Between $41,000 And $147,000
Highest paying City-New York, NY
Highest paying state-Connecticut
Best paying company-Sidley Austin
Best paying industry-Health Care

Differences between area sales director and regional director education

There are a few differences between an area sales director and a regional director in terms of educational background:

Area Sales DirectorRegional Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Area sales director vs regional director demographics

Here are the differences between area sales directors' and regional directors' demographics:

Area Sales DirectorRegional Director
Average age4646
Gender ratioMale, 67.2% Female, 32.8%Male, 61.1% Female, 38.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between area sales director and regional director duties and responsibilities

Area sales director example responsibilities.

  • Identify key decision makers, demonstrate ROI for proprietary product, drive design wins and achieve preferred print position.
  • Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
  • Launch and monitor new CRM system to maximize sales effectiveness.
  • Train sales teams in customer relationship management (CRM) software and sales skills.
  • Launch sales initiative for start-up company with unique delivery method for continuing medical education programs targeting physicians and other healthcare professionals.
  • Develop and implement an organizational restructure that result in improve go to market strategy and ROI.
  • Show more

Regional director example responsibilities.

  • Achieve 140 RevPAR index for first year, first place in STR report.
  • Recruit, train, and manage multiple alumni boards of volunteers.
  • Achieve $20 ADR increase through mix of business and capturing multiple new accounts.
  • Achieve five-star rating in each of the CMS rating system categories for a skil rehab facility.
  • Lead all hotels to make or exceed budget by analyzing market / making ADR adjustments as needed.
  • Manage marketing and sales SaaS desktop/mobile application that enable doctors and nurses to access lab results anywhere and on any device.
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Area sales director vs regional director skills

Common area sales director skills
  • Customer Service, 10%
  • CRM, 8%
  • Sales Management, 6%
  • Sales Process, 6%
  • Revenue Growth, 4%
  • Business Development, 4%
Common regional director skills
  • Healthcare, 13%
  • Patients, 10%
  • Customer Service, 8%
  • Oversight, 8%
  • Professional Development, 4%
  • Financial Performance, 4%

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