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Area sales director vs senior sales manager

The differences between area sales directors and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an area sales director and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $90,206 average annual salary of an area sales director.

The top three skills for an area sales director include customer service, CRM and sales management. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Area sales director vs senior sales manager overview

Area Sales DirectorSenior Sales Manager
Yearly salary$90,206$140,662
Hourly rate$43.37$67.63
Growth rate5%5%
Number of jobs77,250115,070
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does an area sales director do?

Area sales directors manage, train, and motivate the organization's team members to run revenue growth. Besides developing and managing efficient sales distribution networks, area sales directors also create reliable marketing strategies and sales strategies for the sales team's target setting and assigned territory. These professionals collect market feedback and customer feedback and update the organization about these comments/responses. They engage in periodical forecasting, analyze sales information, monitor sales team members' performance, and update the company heads.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Area sales director vs senior sales manager salary

Area sales directors and senior sales managers have different pay scales, as shown below.

Area Sales DirectorSenior Sales Manager
Average salary$90,206$140,662
Salary rangeBetween $57,000 And $141,000Between $95,000 And $206,000
Highest paying City-Washington, DC
Highest paying state-Maine
Best paying company-Leprino Foods
Best paying industry-Professional

Differences between area sales director and senior sales manager education

There are a few differences between an area sales director and a senior sales manager in terms of educational background:

Area Sales DirectorSenior Sales Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Area sales director vs senior sales manager demographics

Here are the differences between area sales directors' and senior sales managers' demographics:

Area Sales DirectorSenior Sales Manager
Average age4646
Gender ratioMale, 67.2% Female, 32.8%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between area sales director and senior sales manager duties and responsibilities

Area sales director example responsibilities.

  • Identify key decision makers, demonstrate ROI for proprietary product, drive design wins and achieve preferred print position.
  • Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
  • Launch and monitor new CRM system to maximize sales effectiveness.
  • Train sales teams in customer relationship management (CRM) software and sales skills.
  • Launch sales initiative for start-up company with unique delivery method for continuing medical education programs targeting physicians and other healthcare professionals.
  • Develop and implement an organizational restructure that result in improve go to market strategy and ROI.
  • Show more

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Area sales director vs senior sales manager skills

Common area sales director skills
  • Customer Service, 10%
  • CRM, 8%
  • Sales Management, 6%
  • Sales Process, 6%
  • Revenue Growth, 4%
  • Business Development, 4%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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