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Area sales director vs territory sales manager

The differences between area sales directors and territory sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an area sales director and a territory sales manager. Additionally, an area sales director has an average salary of $90,206, which is higher than the $74,356 average annual salary of a territory sales manager.

The top three skills for an area sales director include customer service, CRM and sales management. The most important skills for a territory sales manager are territory sales, customer service, and healthcare.

Area sales director vs territory sales manager overview

Area Sales DirectorTerritory Sales Manager
Yearly salary$90,206$74,356
Hourly rate$43.37$35.75
Growth rate5%5%
Number of jobs77,250119,934
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does an area sales director do?

Area sales directors manage, train, and motivate the organization's team members to run revenue growth. Besides developing and managing efficient sales distribution networks, area sales directors also create reliable marketing strategies and sales strategies for the sales team's target setting and assigned territory. These professionals collect market feedback and customer feedback and update the organization about these comments/responses. They engage in periodical forecasting, analyze sales information, monitor sales team members' performance, and update the company heads.

What does a territory sales manager do?

A territory sales manager is an individual who supervises the daily sales operations of sales representatives that are assigned to a particular location. Territory sales managers are required to meet sales targets to gain an increase in revenues and must maintain excellent customer relationships. They attend trade shows to promote the products and services of the company at the same time, conduct surveys to better understand the needs of their customers. As they are engaged in sales, territory sales managers must possess a bachelor's degree in business administration or management.

Area sales director vs territory sales manager salary

Area sales directors and territory sales managers have different pay scales, as shown below.

Area Sales DirectorTerritory Sales Manager
Average salary$90,206$74,356
Salary rangeBetween $57,000 And $141,000Between $48,000 And $114,000
Highest paying City-Seattle, WA
Highest paying state-Hawaii
Best paying company-Palo Alto Networks
Best paying industry-Retail

Differences between area sales director and territory sales manager education

There are a few differences between an area sales director and a territory sales manager in terms of educational background:

Area Sales DirectorTerritory Sales Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Area sales director vs territory sales manager demographics

Here are the differences between area sales directors' and territory sales managers' demographics:

Area Sales DirectorTerritory Sales Manager
Average age4646
Gender ratioMale, 67.2% Female, 32.8%Male, 75.0% Female, 25.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between area sales director and territory sales manager duties and responsibilities

Area sales director example responsibilities.

  • Identify key decision makers, demonstrate ROI for proprietary product, drive design wins and achieve preferred print position.
  • Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
  • Launch and monitor new CRM system to maximize sales effectiveness.
  • Train sales teams in customer relationship management (CRM) software and sales skills.
  • Launch sales initiative for start-up company with unique delivery method for continuing medical education programs targeting physicians and other healthcare professionals.
  • Develop and implement an organizational restructure that result in improve go to market strategy and ROI.
  • Show more

Territory sales manager example responsibilities.

  • Manage all the Costco Midwest regional activity.
  • Manage annual marketing budget of $1.0 MM.
  • Manage accounts and territory with CRM software to optimize production
  • Manage process and documentation flow from initial contact through program execution, including timely CRM management.
  • Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
  • Promote excellent customer satisfaction by focusing efforts on ethics, integrity and dependability.
  • Show more

Area sales director vs territory sales manager skills

Common area sales director skills
  • Customer Service, 10%
  • CRM, 8%
  • Sales Management, 6%
  • Sales Process, 6%
  • Revenue Growth, 4%
  • Business Development, 4%
Common territory sales manager skills
  • Territory Sales, 11%
  • Customer Service, 9%
  • Healthcare, 6%
  • CRM, 6%
  • Patients, 5%
  • Work Ethic, 5%

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