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The differences between associate brand managers and associate managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an associate brand manager, becoming an associate manager takes usually requires 4-6 years. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $83,246 average annual salary of an associate manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for an associate manager are PET, POS, and sales floor.
| Associate Brand Manager | Associate Manager | |
| Yearly salary | $95,925 | $83,246 |
| Hourly rate | $46.12 | $40.02 |
| Growth rate | 10% | 6% |
| Number of jobs | 69,511 | 420,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 58% |
| Average age | 39 | 44 |
| Years of experience | 10 | 6 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Associate managers are responsible for overseeing the support and clerical staff of the company. They recruit and train employees who perform different tasks that include greeting customers, answering phones, and faxing documents. They also perform other duties, including keeping employees' motivation, ensuring that everyone understands the company's guidelines and policies, and supervising other staff members. To be qualified as an associate manager, one should have a high school diploma, leadership skills, and a strong work ethic. One should also have the necessary computer skills, bookkeeping skills, and customer service skills.
Associate brand managers and associate managers have different pay scales, as shown below.
| Associate Brand Manager | Associate Manager | |
| Average salary | $95,925 | $83,246 |
| Salary range | Between $67,000 And $137,000 | Between $55,000 And $124,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | Washington, DC |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | The Walt Disney Company | PayPal |
| Best paying industry | Manufacturing | Finance |
There are a few differences between an associate brand manager and an associate manager in terms of educational background:
| Associate Brand Manager | Associate Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 58% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between associate brand managers' and associate managers' demographics:
| Associate Brand Manager | Associate Manager | |
| Average age | 39 | 44 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 45.5% Female, 54.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.2% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |