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The differences between associate brand managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and an associate product manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $89,963 average annual salary of an associate product manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for an associate product manager are product management, project management, and user stories.
| Associate Brand Manager | Associate Product Manager | |
| Yearly salary | $95,925 | $89,963 |
| Hourly rate | $46.12 | $43.25 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 107,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
Associate brand managers and associate product managers have different pay scales, as shown below.
| Associate Brand Manager | Associate Product Manager | |
| Average salary | $95,925 | $89,963 |
| Salary range | Between $67,000 And $137,000 | Between $65,000 And $122,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between an associate brand manager and an associate product manager in terms of educational background:
| Associate Brand Manager | Associate Product Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and associate product managers' demographics:
| Associate Brand Manager | Associate Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 45.0% Female, 55.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |