Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between associate brand managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Associate Brand Manager | Media Manager | |
| Yearly salary | $95,925 | $96,475 |
| Hourly rate | $46.12 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Associate brand managers and media managers have different pay scales, as shown below.
| Associate Brand Manager | Media Manager | |
| Average salary | $95,925 | $96,475 |
| Salary range | Between $67,000 And $137,000 | Between $66,000 And $140,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Manufacturing | Automotive |
There are a few differences between an associate brand manager and a media manager in terms of educational background:
| Associate Brand Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and media managers' demographics:
| Associate Brand Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |