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The differences between associate brand managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a planning manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a planning manager are project management, customer service, and strong analytical.
| Associate Brand Manager | Planning Manager | |
| Yearly salary | $95,925 | $98,486 |
| Hourly rate | $46.12 | $47.35 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 137,190 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Associate brand managers and planning managers have different pay scales, as shown below.
| Associate Brand Manager | Planning Manager | |
| Average salary | $95,925 | $98,486 |
| Salary range | Between $67,000 And $137,000 | Between $71,000 And $135,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | The Walt Disney Company | ZS |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an associate brand manager and a planning manager in terms of educational background:
| Associate Brand Manager | Planning Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and planning managers' demographics:
| Associate Brand Manager | Planning Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 64.1% Female, 35.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |