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Associate brand manager vs revenue manager

The differences between associate brand managers and revenue managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a revenue manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $86,270 average annual salary of a revenue manager.

The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a revenue manager are revenue cycle, reservations, and customer service.

Associate brand manager vs revenue manager overview

Associate Brand ManagerRevenue Manager
Yearly salary$95,925$86,270
Hourly rate$46.12$41.48
Growth rate10%10%
Number of jobs69,511110,405
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Average age3939
Years of experience1010

What does an associate brand manager do?

Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

Associate brand manager vs revenue manager salary

Associate brand managers and revenue managers have different pay scales, as shown below.

Associate Brand ManagerRevenue Manager
Average salary$95,925$86,270
Salary rangeBetween $67,000 And $137,000Between $59,000 And $124,000
Highest paying CityParsippany-Troy Hills, NJNovato, CA
Highest paying stateNew JerseyCalifornia
Best paying companyThe Walt Disney CompanyMeta
Best paying industryManufacturingTechnology

Differences between associate brand manager and revenue manager education

There are a few differences between an associate brand manager and a revenue manager in terms of educational background:

Associate Brand ManagerRevenue Manager
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 63%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Associate brand manager vs revenue manager demographics

Here are the differences between associate brand managers' and revenue managers' demographics:

Associate Brand ManagerRevenue Manager
Average age3939
Gender ratioMale, 40.0% Female, 60.0%Male, 41.6% Female, 58.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between associate brand manager and revenue manager duties and responsibilities

Associate brand manager example responsibilities.

  • Manage and oversee rebranding campaign that includes social & new website!
  • Manage high impact market seeding activities for five teams - include driving participation, follow-up, and ROI analysis.
  • Manage all SEO initiatives including link building and website optimization for improve conversions.
  • Manage sales analysis through Nielsen and IRI data and deliver recommendations to senior management.
  • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
  • Analyze Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
  • Show more

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
  • Show more

Associate brand manager vs revenue manager skills

Common associate brand manager skills
  • Customer Service, 45%
  • Sales Floor, 36%
  • Loyalty Programs, 5%
  • Minimizes Risk, 2%
  • PET, 2%
  • Product Suggestions, 1%
Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%

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