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The differences between associate brand managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a web content manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a web content manager are web content, content management system, and wordpress.
| Associate Brand Manager | Web Content Manager | |
| Yearly salary | $95,925 | $74,186 |
| Hourly rate | $46.12 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Associate brand managers and web content managers have different pay scales, as shown below.
| Associate Brand Manager | Web Content Manager | |
| Average salary | $95,925 | $74,186 |
| Salary range | Between $67,000 And $137,000 | Between $49,000 And $110,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Mateo, CA |
| Highest paying state | New Jersey | California |
| Best paying company | The Walt Disney Company | Gap Inc. |
| Best paying industry | Manufacturing | Technology |
There are a few differences between an associate brand manager and a web content manager in terms of educational background:
| Associate Brand Manager | Web Content Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 74% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and web content managers' demographics:
| Associate Brand Manager | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |