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Associate brand manager vs web manager

The differences between associate brand managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a web manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $82,696 average annual salary of a web manager.

The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a web manager are digital marketing, wordpress, and html css.

Associate brand manager vs web manager overview

Associate Brand ManagerWeb Manager
Yearly salary$95,925$82,696
Hourly rate$46.12$39.76
Growth rate10%10%
Number of jobs69,511107,495
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does an associate brand manager do?

Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Associate brand manager vs web manager salary

Associate brand managers and web managers have different pay scales, as shown below.

Associate Brand ManagerWeb Manager
Average salary$95,925$82,696
Salary rangeBetween $67,000 And $137,000Between $54,000 And $125,000
Highest paying CityParsippany-Troy Hills, NJSan Jose, CA
Highest paying stateNew JerseyHawaii
Best paying companyThe Walt Disney CompanyMeta
Best paying industryManufacturing-

Differences between associate brand manager and web manager education

There are a few differences between an associate brand manager and a web manager in terms of educational background:

Associate Brand ManagerWeb Manager
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 73%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Associate brand manager vs web manager demographics

Here are the differences between associate brand managers' and web managers' demographics:

Associate Brand ManagerWeb Manager
Average age3939
Gender ratioMale, 40.0% Female, 60.0%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between associate brand manager and web manager duties and responsibilities

Associate brand manager example responsibilities.

  • Manage and oversee rebranding campaign that includes social & new website!
  • Manage high impact market seeding activities for five teams - include driving participation, follow-up, and ROI analysis.
  • Manage all SEO initiatives including link building and website optimization for improve conversions.
  • Manage sales analysis through Nielsen and IRI data and deliver recommendations to senior management.
  • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
  • Analyze Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Associate brand manager vs web manager skills

Common associate brand manager skills
  • Customer Service, 45%
  • Sales Floor, 36%
  • Loyalty Programs, 5%
  • Minimizes Risk, 2%
  • PET, 2%
  • Product Suggestions, 1%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

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