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The differences between associate brand managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a web manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $82,696 average annual salary of a web manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a web manager are digital marketing, wordpress, and html css.
| Associate Brand Manager | Web Manager | |
| Yearly salary | $95,925 | $82,696 |
| Hourly rate | $46.12 | $39.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 107,495 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Associate brand managers and web managers have different pay scales, as shown below.
| Associate Brand Manager | Web Manager | |
| Average salary | $95,925 | $82,696 |
| Salary range | Between $67,000 And $137,000 | Between $54,000 And $125,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Jose, CA |
| Highest paying state | New Jersey | Hawaii |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Manufacturing | - |
There are a few differences between an associate brand manager and a web manager in terms of educational background:
| Associate Brand Manager | Web Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and web managers' demographics:
| Associate Brand Manager | Web Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |