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The differences between brand specialists and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $32,167 average annual salary of a sales associate.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a sales associate are customer service, sales floor, and cash handling.
| Brand Specialist | Sales Associate | |
| Yearly salary | $57,729 | $32,167 |
| Hourly rate | $27.75 | $15.46 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 579,849 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 38% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.
Brand specialists and sales associates have different pay scales, as shown below.
| Brand Specialist | Sales Associate | |
| Average salary | $57,729 | $32,167 |
| Salary range | Between $33,000 And $99,000 | Between $21,000 And $47,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New Jersey | New York |
| Best paying company | Square | Barclays |
| Best paying industry | - | Manufacturing |
There are a few differences between a brand specialist and a sales associate in terms of educational background:
| Brand Specialist | Sales Associate | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and sales associates' demographics:
| Brand Specialist | Sales Associate | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 38.4% Female, 61.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 7% |