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The differences between brand specialists and sales clerks can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $25,739 average annual salary of a sales clerk.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a sales clerk are customer service, stock shelves, and sales floor.
| Brand Specialist | Sales Clerk | |
| Yearly salary | $57,729 | $25,739 |
| Hourly rate | $27.75 | $12.37 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 372,651 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 34% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
A sales clerk is responsible for assisting customers in purchasing products, responding to customer inquiries, and providing product recommendations. Sales clerks require excellent customer service and communication skills to offer the best services to the customers and maintain good customer feedback for the business. They also check inventories, request supplies as needed, and organize product displays on the appropriate shelves. A sales clerk must have strong verbal communication skills to manage customer concerns and excellent time-management skills to perform tasks within the fast-paced work environment.
Brand specialists and sales clerks have different pay scales, as shown below.
| Brand Specialist | Sales Clerk | |
| Average salary | $57,729 | $25,739 |
| Salary range | Between $33,000 And $99,000 | Between $16,000 And $39,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | New York |
| Best paying company | Square | Hawaii Pacific Health |
| Best paying industry | - | Energy |
There are a few differences between a brand specialist and a sales clerk in terms of educational background:
| Brand Specialist | Sales Clerk | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 34% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and sales clerks' demographics:
| Brand Specialist | Sales Clerk | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 35.3% Female, 64.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 19.7% Asian, 6.8% White, 57.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 7% |