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The differences between brand specialists and sales people can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $42,010 average annual salary of a sales person.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a sales person are basic math, phone calls, and POS.
| Brand Specialist | Sales Person | |
| Yearly salary | $57,729 | $42,010 |
| Hourly rate | $27.75 | $20.20 |
| Growth rate | 19% | - |
| Number of jobs | 69,687 | 378,132 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 43% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
A salesperson is in charge of ensuring that the products, goods, or services of the company get sold to customers. They are trained to market the products well, understand what the customer needs, and find the product that best fits the customer's needs. As such, the salesperson should be familiar with all of the company's products and should be able to explain the features of each. They should know how to approach customers and to close out sales. Salespersons are expected to have good communication, interpersonal, and persuasion skills.
Brand specialists and sales people have different pay scales, as shown below.
| Brand Specialist | Sales Person | |
| Average salary | $57,729 | $42,010 |
| Salary range | Between $33,000 And $99,000 | Between $14,000 And $121,000 |
| Highest paying City | New York, NY | Oceanside, NY |
| Highest paying state | New Jersey | California |
| Best paying company | Square | Douglas Elliman |
| Best paying industry | - | - |
There are a few differences between a brand specialist and a sales person in terms of educational background:
| Brand Specialist | Sales Person | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 43% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand specialists' and sales people' demographics:
| Brand Specialist | Sales Person | |
| Average age | 37 | 41 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 70.5% Female, 29.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 10.7% Unknown, 5.5% Hispanic or Latino, 19.7% Asian, 7.3% White, 56.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 7% |