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The differences between brand specialists and sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand specialist, becoming a sales specialist takes usually requires 2-4 years. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $53,004 average annual salary of a sales specialist.
The top three skills for a brand specialist include powerpoint, CRM and customer satisfaction. The most important skills for a sales specialist are building relationships, customer complaints, and customer orders.
| Brand Specialist | Sales Specialist | |
| Yearly salary | $57,729 | $53,004 |
| Hourly rate | $27.75 | $25.48 |
| Growth rate | 19% | 4% |
| Number of jobs | 69,687 | 324,069 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 62% |
| Average age | 37 | 47 |
| Years of experience | 6 | 4 |
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
A sales specialist is responsible for offering the best goods and services to customers in order to boost the company's sales. Sales specialists also promote strategies and solutions to contribute to the company's growth and profitability. A sales specialist must have extensive knowledge of the current market trends and the best sales skills to perform marketing tasks. Sales specialists should have excellent communication and customer service skills to assist existing and potential clients with their inquiries and concerns.
Brand specialists and sales specialists have different pay scales, as shown below.
| Brand Specialist | Sales Specialist | |
| Average salary | $57,729 | $53,004 |
| Salary range | Between $33,000 And $99,000 | Between $30,000 And $91,000 |
| Highest paying City | New York, NY | Boston, MA |
| Highest paying state | New Jersey | Massachusetts |
| Best paying company | Square | VMware |
| Best paying industry | - | - |
There are a few differences between a brand specialist and a sales specialist in terms of educational background:
| Brand Specialist | Sales Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 62% |
| Most common major | Business | Business |
| Most common college | - | SUNY College of Technology at Alfred |
Here are the differences between brand specialists' and sales specialists' demographics:
| Brand Specialist | Sales Specialist | |
| Average age | 37 | 47 |
| Gender ratio | Male, 47.9% Female, 52.1% | Male, 55.1% Female, 44.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |