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The differences between business development executives and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business development executive and a marketing executive. Additionally, a business development executive has an average salary of $97,871, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a business development executive include business development, digital transformation and customer service. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Business Development Executive | Marketing Executive | |
| Yearly salary | $97,871 | $73,499 |
| Hourly rate | $47.05 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 189,950 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business development executive serves as a senior manager who drives company sales. Business development executives convince existing clients to buy more offerings and also source new clients. The focus of their job is on lead generation, prospect management, and customer acquisition. They collaborate with management in terms of sales objectives, planning, and prediction. The skills necessary for this job include customer service and relations, time management, strong written communication, and sales process experience.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Business development executives and marketing executives have different pay scales, as shown below.
| Business Development Executive | Marketing Executive | |
| Average salary | $97,871 | $73,499 |
| Salary range | Between $64,000 And $149,000 | Between $49,000 And $108,000 |
| Highest paying City | Phoenix, AZ | San Francisco, CA |
| Highest paying state | Arizona | Nevada |
| Best paying company | Clifford Chance | Microsoft |
| Best paying industry | Pharmaceutical | Retail |
There are a few differences between a business development executive and a marketing executive in terms of educational background:
| Business Development Executive | Marketing Executive | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business development executives' and marketing executives' demographics:
| Business Development Executive | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.8% Female, 36.2% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |