Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital marketing coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing assistant. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Digital Marketing Coordinator | Marketing Assistant | |
| Yearly salary | $50,405 | $39,442 |
| Hourly rate | $24.23 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Digital marketing coordinators and marketing assistants have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Assistant | |
| Average salary | $50,405 | $39,442 |
| Salary range | Between $37,000 And $67,000 | Between $28,000 And $55,000 |
| Highest paying City | Hoboken, NJ | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | |
| Best paying industry | Professional | Finance |
There are a few differences between a digital marketing coordinator and a marketing assistant in terms of educational background:
| Digital Marketing Coordinator | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing assistants' demographics:
| Digital Marketing Coordinator | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |