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The differences between digital marketing coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing coordinator and a marketing coordinator. Additionally, a digital marketing coordinator has an average salary of $50,405, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital marketing coordinator include digital marketing, email marketing and google analytics. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Marketing Coordinator | Marketing Coordinator | |
| Yearly salary | $50,405 | $48,326 |
| Hourly rate | $24.23 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 93,383 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing coordinator is an individual who is responsible for optimizing the digital marketing programs of an organization. Also known as eCommerce marketing coordinators, digital marketing coordinators are required to spearhead strategic growth efforts by using the latest web and marketing systems to capitalize on current trends. They manage marketing campaigns on multiple digital platforms such as email, search engine optimization (SEO), and search engine marketing (SEM) to boost revenue for the organization's products. Digital marketing coordinators must also report any successes or shortcomings to the marketing and sales team.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital marketing coordinators and marketing coordinators have different pay scales, as shown below.
| Digital Marketing Coordinator | Marketing Coordinator | |
| Average salary | $50,405 | $48,326 |
| Salary range | Between $37,000 And $67,000 | Between $34,000 And $67,000 |
| Highest paying City | Hoboken, NJ | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Salinas Valley Memorial Healthcare System | Keller Williams Capital Properties |
| Best paying industry | Professional | Technology |
There are a few differences between a digital marketing coordinator and a marketing coordinator in terms of educational background:
| Digital Marketing Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing coordinators' and marketing coordinators' demographics:
| Digital Marketing Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.7% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |