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The differences between digital media directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and an assistant marketing director. Additionally, a digital media director has an average salary of $99,208, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Digital Media Director | Assistant Marketing Director | |
| Yearly salary | $99,208 | $55,415 |
| Hourly rate | $47.70 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Digital media directors and assistant marketing directors have different pay scales, as shown below.
| Digital Media Director | Assistant Marketing Director | |
| Average salary | $99,208 | $55,415 |
| Salary range | Between $66,000 And $148,000 | Between $35,000 And $86,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Archdiocese of Chicago | Moody's |
| Best paying industry | - | - |
There are a few differences between a digital media director and an assistant marketing director in terms of educational background:
| Digital Media Director | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 74% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and assistant marketing directors' demographics:
| Digital Media Director | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |