Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital media directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a marketing strategist. Additionally, a digital media director has an average salary of $99,208, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Digital Media Director | Marketing Strategist | |
| Yearly salary | $99,208 | $80,033 |
| Hourly rate | $47.70 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Digital media directors and marketing strategists have different pay scales, as shown below.
| Digital Media Director | Marketing Strategist | |
| Average salary | $99,208 | $80,033 |
| Salary range | Between $66,000 And $148,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Archdiocese of Chicago | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a digital media director and a marketing strategist in terms of educational background:
| Digital Media Director | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and marketing strategists' demographics:
| Digital Media Director | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |