Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital media directors and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $99,208 average annual salary of a digital media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a product director are product management, product strategy, and project management.
| Digital Media Director | Product Director | |
| Yearly salary | $99,208 | $148,910 |
| Hourly rate | $47.70 | $71.59 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 125,200 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Digital media directors and product directors have different pay scales, as shown below.
| Digital Media Director | Product Director | |
| Average salary | $99,208 | $148,910 |
| Salary range | Between $66,000 And $148,000 | Between $104,000 And $212,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Archdiocese of Chicago | Meta |
| Best paying industry | - | Internet |
There are a few differences between a digital media director and a product director in terms of educational background:
| Digital Media Director | Product Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and product directors' demographics:
| Digital Media Director | Product Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 72.4% Female, 27.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |