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The differences between digital media directors and senior directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a senior director. Additionally, a senior director has an average salary of $152,047, which is higher than the $99,208 average annual salary of a digital media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a senior director are healthcare, analytics, and patients.
| Digital Media Director | Senior Director | |
| Yearly salary | $99,208 | $152,047 |
| Hourly rate | $47.70 | $73.10 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 131,871 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.
Digital media directors and senior directors have different pay scales, as shown below.
| Digital Media Director | Senior Director | |
| Average salary | $99,208 | $152,047 |
| Salary range | Between $66,000 And $148,000 | Between $105,000 And $219,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Archdiocese of Chicago | Apple |
| Best paying industry | - | Pharmaceutical |
There are a few differences between a digital media director and a senior director in terms of educational background:
| Digital Media Director | Senior Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and senior directors' demographics:
| Digital Media Director | Senior Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 66.6% Female, 33.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |