Post job

Digital media director vs senior director

The differences between digital media directors and senior directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a senior director. Additionally, a senior director has an average salary of $152,047, which is higher than the $99,208 average annual salary of a digital media director.

The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a senior director are healthcare, analytics, and patients.

Digital media director vs senior director overview

Digital Media DirectorSenior Director
Yearly salary$99,208$152,047
Hourly rate$47.70$73.10
Growth rate10%10%
Number of jobs53,202131,871
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Average age3939
Years of experience1010

What does a digital media director do?

A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.

What does a senior director do?

Senior directors are the top management who manage the overall corporate structure of a brand. These executives take responsibility for the planning, operations, and profitability of the company. They direct and control all the functions of businesses. Their jobs cover the advertising, marketing, sales, and promotions of products and services. They are the people behind the tactical and strategic management of every asset of the enterprise through different programs.

Digital media director vs senior director salary

Digital media directors and senior directors have different pay scales, as shown below.

Digital Media DirectorSenior Director
Average salary$99,208$152,047
Salary rangeBetween $66,000 And $148,000Between $105,000 And $219,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyArchdiocese of ChicagoApple
Best paying industry-Pharmaceutical

Differences between digital media director and senior director education

There are a few differences between a digital media director and a senior director in terms of educational background:

Digital Media DirectorSenior Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital media director vs senior director demographics

Here are the differences between digital media directors' and senior directors' demographics:

Digital Media DirectorSenior Director
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 66.6% Female, 33.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital media director and senior director duties and responsibilities

Digital media director example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Implement KPIs for communication of digital progress.
  • Work with outside agencies to implement double fan-gate sweepstakes with team and sponsors on Facebook.
  • Align all KPIs to track the right metrics to ensure timely plan adjustments and success.
  • Develop ROI models for content investment, white label gaming, digital download and subscription services, etc.
  • Prepare ROI documents and marketing collateral.
  • Show more

Senior director example responsibilities.

  • Lead the expansion for support of public sector business in EMEA and APAC.
  • Create and deliver pitch decks, while being task with managing RFP responses.
  • Organize scrum certification training, lead departmental reorganization around scrum teams and act as scrum coach.
  • Lead assessment, design, and implementation of operational governance capabilities for the EMEA & ASIA regions.
  • Manage ongoing ITIL certification program for UK operations as required by government regulation.
  • Help project managers understand financial responsibilities and lead them in increase product delivery and ROI.
  • Show more

Digital media director vs senior director skills

Common digital media director skills
  • Digital Marketing, 21%
  • Facebook, 6%
  • Instagram, 4%
  • Media Planning, 4%
  • Video Production, 4%
  • Google Analytics, 4%
Common senior director skills
  • Healthcare, 6%
  • Analytics, 6%
  • Patients, 6%
  • Portfolio, 5%
  • Oversight, 5%
  • Project Management, 5%

Browse executive management jobs