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The differences between digital media directors and social media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital media director, becoming a social media director takes usually requires 2-4 years. Additionally, a digital media director has an average salary of $99,208, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Digital Media Director | Social Media Director | |
| Yearly salary | $99,208 | $70,846 |
| Hourly rate | $47.70 | $34.06 |
| Growth rate | 10% | 8% |
| Number of jobs | 53,202 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Digital media directors and social media directors have different pay scales, as shown below.
| Digital Media Director | Social Media Director | |
| Average salary | $99,208 | $70,846 |
| Salary range | Between $66,000 And $148,000 | Between $40,000 And $124,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Idaho |
| Best paying company | Archdiocese of Chicago | Accenture |
| Best paying industry | - | Internet |
There are a few differences between a digital media director and a social media director in terms of educational background:
| Digital Media Director | Social Media Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital media directors' and social media directors' demographics:
| Digital Media Director | Social Media Director | |
| Average age | 39 | 42 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |