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The differences between digital media directors and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a social media manager. Additionally, a digital media director has an average salary of $99,208, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Digital Media Director | Social Media Manager | |
| Yearly salary | $99,208 | $70,287 |
| Hourly rate | $47.70 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Digital media directors and social media managers have different pay scales, as shown below.
| Digital Media Director | Social Media Manager | |
| Average salary | $99,208 | $70,287 |
| Salary range | Between $66,000 And $148,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Archdiocese of Chicago | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a digital media director and a social media manager in terms of educational background:
| Digital Media Director | Social Media Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and social media managers' demographics:
| Digital Media Director | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |