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Director of retail sales vs senior sales director

The differences between directors of retail sales and senior sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a senior sales director. Additionally, a senior sales director has an average salary of $124,597, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a senior sales director are sales process, customer satisfaction, and cloud.

Director of retail sales vs senior sales director overview

Director Of Retail SalesSenior Sales Director
Yearly salary$36,773$124,597
Hourly rate$17.68$59.90
Growth rate5%5%
Number of jobs180,64091,122
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a senior sales director do?

A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.

Director of retail sales vs senior sales director salary

Directors of retail sales and senior sales directors have different pay scales, as shown below.

Director Of Retail SalesSenior Sales Director
Average salary$36,773$124,597
Salary rangeBetween $21,000 And $62,000Between $80,000 And $192,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaOregon
Best paying companyBlackRockVMware
Best paying industryManufacturingManufacturing

Differences between director of retail sales and senior sales director education

There are a few differences between a director of retail sales and a senior sales director in terms of educational background:

Director Of Retail SalesSenior Sales Director
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of retail sales vs senior sales director demographics

Here are the differences between directors of retail sales' and senior sales directors' demographics:

Director Of Retail SalesSenior Sales Director
Average age4646
Gender ratioMale, 65.1% Female, 34.9%Male, 65.0% Female, 35.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of retail sales and senior sales director duties and responsibilities

Director of retail sales example responsibilities.

  • Manage initial contact, negotiation and administration of all OEM programs.
  • Manage a staff of 2 OEM account managers and 3 national account managers.
  • Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
  • Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Visit and train in store sales staff on new products, sales reports, POS placement and customer service.
  • Show more

Senior sales director example responsibilities.

  • Develop and manage a partnership with a Korean company to outsource medical device manufacturing on OEM basis.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Halve response time and triple RFP reply rates for both domestic and international clientele.
  • Prepare written proposals for RFP s, client presentations, cross-selling audio and video capabilities.
  • Full responsibility for entire CRM strategy implementation delivery.
  • Leverage internal CRM and external data to optimize acquisition and retention opportunities
  • Show more

Director of retail sales vs senior sales director skills

Common director of retail sales skills
  • Customer Satisfaction, 11%
  • Product Line, 8%
  • Retail Sales, 6%
  • CRM, 6%
  • POS, 5%
  • Market Research, 5%
Common senior sales director skills
  • Sales Process, 13%
  • Customer Satisfaction, 12%
  • Cloud, 5%
  • Sales Management, 4%
  • Product Knowledge, 4%
  • Direct Sales, 4%

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