Enterprise account executive vs advertising account executive

Differences between enterprise account executive and advertising account executive duties and responsibilities

Enterprise account executive example responsibilities.

• Utilize CRM system to order services, plan implementation, manage reporting, and document sales.
• Lead renewals of client contracts and assist account executives with cross-selling opportunities to increase key sales.
• Market, sell, train, service, and manage new customers for VoIP and IP technology.
• Work with clients in identifying problem accounts and developing appropriate strategies for managing and upselling the account.
• Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
• Qualify new leads and request site surveys to determine serviceability of prospects; including submission of ROI analysis to sales management.
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Advertising account executive example responsibilities.

• Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
• Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
• Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
• Manage copywriting and spot production scheduling
• Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
• Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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