Internet marketing consultant vs marketing specialist

The differences between internet marketing consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing consultant and a marketing specialist. Additionally, an internet marketing consultant has an average salary of $60,974, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for an internet marketing consultant include web design, search engine optimization and search engine. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Internet marketing consultant vs marketing specialist overview

	Internet Marketing Consultant	Marketing Specialist
Yearly salary	$60,974	$54,942
Hourly rate	$29.31	$26.41
Growth rate	19%	19%
Number of jobs	79,108	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Internet marketing consultant vs marketing specialist salary

Internet marketing consultants and marketing specialists have different pay scales, as shown below.

	Internet Marketing Consultant	Marketing Specialist
Average salary	$60,974	$54,942
Salary range	Between $46,000 And $80,000	Between $36,000 And $82,000
Highest paying City	Chicago, IL	Seattle, WA
Highest paying state	Delaware	Washington
Best paying company	The Enterprise	Google
Best paying industry	Technology	Technology

Differences between internet marketing consultant and marketing specialist education

There are a few differences between an internet marketing consultant and a marketing specialist in terms of educational background:

	Internet Marketing Consultant	Marketing Specialist
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing consultant vs marketing specialist demographics

Here are the differences between internet marketing consultants' and marketing specialists' demographics:

	Internet Marketing Consultant	Marketing Specialist
Average age	37	37
Gender ratio	Male, 65.7% Female, 34.3%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing consultant and marketing specialist duties and responsibilities

Internet marketing consultant example responsibilities.

Create and manage effective online advertising campaigns utilizing SEM (through PPC) and customize display advertising initiatives.
Manage campaign performance using research and data analysis to maximize client's marketing program's ROI with heavy focus on retention.
Market and sell digital advertising solutions, managing all accounts in Salesforce
Can get 20k+ YouTube views in a week.
Identify blogs, forums, and YouTube channels to partner with.
Experience developing Facebook pages/groups, Squidoo pages, blogs, forums and training materials.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Internet marketing consultant vs marketing specialist skills

Common internet marketing consultant skills

Web Design, 24%
Search Engine Optimization, 13%
Search Engine, 7%
PPC, 4%
Email Campaigns, 4%
Google Adwords, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Internet Marketing Consultant vs Marketing Specialist

Updated January 8, 2025

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