Lead brand representative vs brand representative

The differences between lead brand representatives and brand representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead brand representative has an average salary of $41,652, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a brand representative are excellent guest, retail store, and product displays.

Lead brand representative vs brand representative overview

	Lead Brand Representative	Brand Representative
Yearly salary	$41,652	$32,479
Hourly rate	$20.02	$15.61
Growth rate	4%	-
Number of jobs	143,482	349,258
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 56%
Average age	47	41
Years of experience	4	-

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

Lead brand representative vs brand representative salary

Lead brand representatives and brand representatives have different pay scales, as shown below.

	Lead Brand Representative	Brand Representative
Average salary	$41,652	$32,479
Salary range	Between $33,000 And $51,000	Between $26,000 And $39,000
Highest paying City	-	Los Angeles, CA
Highest paying state	-	Hawaii
Best paying company	-	Northrop Grumman
Best paying industry	-	Health Care

Differences between lead brand representative and brand representative education

There are a few differences between a lead brand representative and a brand representative in terms of educational background:

	Lead Brand Representative	Brand Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 56%
Most common major	Business	Business
Most common college	University of Maryland - College Park	-

Lead brand representative vs brand representative demographics

Here are the differences between lead brand representatives' and brand representatives' demographics:

	Lead Brand Representative	Brand Representative
Average age	47	41
Gender ratio	Male, 22.6% Female, 77.4%	Male, 35.8% Female, 64.2%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%
LGBT Percentage	6%	7%

Differences between lead brand representative and brand representative duties and responsibilities

Lead brand representative example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
Review and adjust payroll when need
Assist store leadership with various projects including communications regarding weekly sales.

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Lead brand representative vs brand representative skills

Common lead brand representative skills

Marketing Campaigns, 25%
Sales Floor, 15%
Customer Service, 13%
Brand Marketing, 10%
Leveraged, 6%
Leadership, 5%

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

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Lead Brand Representative
Lead Brand Representative vs Brand Representative

Updated January 8, 2025

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