Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between lead brand representatives and field representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a field representative. Additionally, a field representative has an average salary of $43,321, which is higher than the $41,652 average annual salary of a lead brand representative.
The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a field representative are PET, patients, and customer service.
| Lead Brand Representative | Field Representative | |
| Yearly salary | $41,652 | $43,321 |
| Hourly rate | $20.02 | $20.83 |
| Growth rate | 4% | 4% |
| Number of jobs | 143,482 | 181,538 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 59% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.
The primary role of field marketing representatives is to drive brand awareness through face-to-face customer interaction. They are the liaisons between sellers and buyers, providing vital information on products and services. To drive sales, they typically promote human relations via communication and distribution of marketing collateral. They design, implement, and execute field marketing campaigns. Other responsibilities of a field marketing representative include negotiating with retailers, promoting business expansion opportunities to merchants and retailers, and attending relevant trade events.
Lead brand representatives and field representatives have different pay scales, as shown below.
| Lead Brand Representative | Field Representative | |
| Average salary | $41,652 | $43,321 |
| Salary range | Between $33,000 And $51,000 | Between $26,000 And $71,000 |
| Highest paying City | - | Camden, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | Bayer |
| Best paying industry | - | Government |
There are a few differences between a lead brand representative and a field representative in terms of educational background:
| Lead Brand Representative | Field Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | University of Maryland - College Park | SUNY College of Technology at Alfred |
Here are the differences between lead brand representatives' and field representatives' demographics:
| Lead Brand Representative | Field Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 22.6% Female, 77.4% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |