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The differences between lead brand representatives and regional sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a regional sales representative. Additionally, a regional sales representative has an average salary of $57,926, which is higher than the $41,652 average annual salary of a lead brand representative.
The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a regional sales representative are customer service, healthcare, and regional sales.
| Lead Brand Representative | Regional Sales Representative | |
| Yearly salary | $41,652 | $57,926 |
| Hourly rate | $20.02 | $27.85 |
| Growth rate | 4% | 4% |
| Number of jobs | 143,482 | 230,746 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 77% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.
A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.
Lead brand representatives and regional sales representatives have different pay scales, as shown below.
| Lead Brand Representative | Regional Sales Representative | |
| Average salary | $41,652 | $57,926 |
| Salary range | Between $33,000 And $51,000 | Between $41,000 And $80,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Varian Medical Systems |
| Best paying industry | - | Manufacturing |
There are a few differences between a lead brand representative and a regional sales representative in terms of educational background:
| Lead Brand Representative | Regional Sales Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Maryland - College Park | SUNY College of Technology at Alfred |
Here are the differences between lead brand representatives' and regional sales representatives' demographics:
| Lead Brand Representative | Regional Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 22.6% Female, 77.4% | Male, 72.6% Female, 27.4% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |