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The differences between lead brand representatives and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a sales/account representative. Additionally, a sales/account representative has an average salary of $56,954, which is higher than the $41,652 average annual salary of a lead brand representative.
The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a sales/account representative are customer service, CRM, and sales process.
| Lead Brand Representative | Sales/Account Representative | |
| Yearly salary | $41,652 | $56,954 |
| Hourly rate | $20.02 | $27.38 |
| Growth rate | 4% | 4% |
| Number of jobs | 143,482 | 257,122 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 69% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.
A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.
Lead brand representatives and sales/account representatives have different pay scales, as shown below.
| Lead Brand Representative | Sales/Account Representative | |
| Average salary | $41,652 | $56,954 |
| Salary range | Between $33,000 And $51,000 | Between $39,000 And $81,000 |
| Highest paying City | - | Olympia, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Smartsheet |
| Best paying industry | - | Technology |
There are a few differences between a lead brand representative and a sales/account representative in terms of educational background:
| Lead Brand Representative | Sales/Account Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Maryland - College Park | SUNY College of Technology at Alfred |
Here are the differences between lead brand representatives' and sales/account representatives' demographics:
| Lead Brand Representative | Sales/Account Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 22.6% Female, 77.4% | Male, 57.8% Female, 42.2% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |