Lead brand representative vs senior accounts representative

The differences between lead brand representatives and senior accounts representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a senior accounts representative. Additionally, a senior accounts representative has an average salary of $70,137, which is higher than the $41,652 average annual salary of a lead brand representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a senior accounts representative are customer service, patients, and powerpoint.

Lead brand representative vs senior accounts representative overview

	Lead Brand Representative	Senior Accounts Representative
Yearly salary	$41,652	$70,137
Hourly rate	$20.02	$33.72
Growth rate	4%	4%
Number of jobs	143,482	123,731
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 66%
Average age	47	47
Years of experience	4	4

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a senior accounts representative do?

Typically, a senior accounts representative familiarizes all the accounts of the company. Senior accounts representatives communicate with customers and resolve client-associated complaints or issues. They monitor business and company messages, email, and other communication systems. It is part of their job to respond to their clients. The skills needed for this position include customer service, sales or marketing, and account management. They are also expected to be knowledgeable in PowerPoint, trade, and product development.

Lead brand representative vs senior accounts representative salary

Lead brand representatives and senior accounts representatives have different pay scales, as shown below.

	Lead Brand Representative	Senior Accounts Representative
Average salary	$41,652	$70,137
Salary range	Between $33,000 And $51,000	Between $40,000 And $120,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between lead brand representative and senior accounts representative education

There are a few differences between a lead brand representative and a senior accounts representative in terms of educational background:

	Lead Brand Representative	Senior Accounts Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 66%
Most common major	Business	Business
Most common college	University of Maryland - College Park	SUNY College of Technology at Alfred

Lead brand representative vs senior accounts representative demographics

Here are the differences between lead brand representatives' and senior accounts representatives' demographics:

	Lead Brand Representative	Senior Accounts Representative
Average age	47	47
Gender ratio	Male, 22.6% Female, 77.4%	Male, 47.6% Female, 52.4%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between lead brand representative and senior accounts representative duties and responsibilities

Lead brand representative example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
Review and adjust payroll when need
Assist store leadership with various projects including communications regarding weekly sales.

Senior accounts representative example responsibilities.

Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Create sales presentations via PowerPoint using HOL's marketing guidelines.
Present this RFP to executive board approval.
Create powerpoint presentation depicting how Sallie Mae make loans simple and easy.
Use the CRM application to accurately capture time spend on case handling.
Increase core brand visibility through strategic POS placement, new product distribution, and aggressive price promotions.

Lead brand representative vs senior accounts representative skills

Common lead brand representative skills

Marketing Campaigns, 25%
Sales Floor, 15%
Customer Service, 13%
Brand Marketing, 10%
Leveraged, 6%
Leadership, 5%

Common senior accounts representative skills

Customer Service, 23%
Patients, 11%
PowerPoint, 6%
Payment Arrangements, 5%
Medicaid, 5%
Cold Calls, 4%

Lead Brand Representative vs. similar jobs

Lead Brand Representative related careers

Lead Brand Representative related jobs

What similar roles do

Zippia Careers
Sales Industry
Lead Brand Representative
Lead Brand Representative vs Senior Accounts Representative

Updated January 8, 2025

Browse sales jobs